MARKETING-SALES Vocabulary
After-sales service
Service that continues after the sale of a product (maintenance, etc.).
Agent
Person or company that acts for another and provides a specified
service.
B2B e-commerce Business to business e-commerce :
use of commercial networks, online
product catalogues and other online resources to obtain better prices and
reach new customers.
B2C e-commerce Business to consumer e-commerce :
online sale of goods and services directly to consumers.
Benchmarking
Comparing one's products to those of competitors in order to improve
quality and performance.
Buyer
1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company.
Cash refund offer
Offer to pay back part of the purchase price of a product to customers
who send a "proof of purchase" to the manufacturer.
Chain store
Two or more shops or outlets that have the same owner and sell similar
lines of merchandise.
Client
A person who buys services or advice from a lawyer, an accountant or
other professional.
Close
Finalise a deal or sale.
Convenience store
Small shop located near a residential area that opens long hours,
seven days a week.
Customer
A person who buys something from a shop or business.
Coupon
Certificate that gives customers a saving when they purchase
a specific product.
Deal
A business transaction.
Department store
A large shop or store that carries a wide variety of product lines.
Direct investment
Entering a foreign market by setting up assembly or manufacturing
facilities in that country.
Discount
A reduction in price.
E-commerce
Buying and selling by electronic means, primarily on the Internet.
E-marketing
Promotion of products and services over the Internet.
Extranet
A network that connects a company with its suppliers and distributors.
Follow-up To maintain contact after the sale to ensure customer satisfaction.
Franchise
Association between a manufacturer or wholesaler (franchiser) and an
independent business person (franchisee) who buys the right to own
and operate a unit in the franchise system.
Guarantee
A promise that a product will be repaired or replaced if faulty.
Intranet
A network that connects people within a company to each other.
Joint Venture
A way of entering a foreign market by joining with a foreign company to
manufacture or market a product or service.
Market leader
The company with the largest market share in an industry.
Mark up
The percentage of the price of a product added to cost to reach a selling
price.
Opinion leader Person within a reference who, because of competence, knowledge, or
other characteristics, exerts influence on others.
Packaging
Designing and producing the container or wrapper for a product.
Product
Anything that can be offered on the market, usually for sale.
Product line
A group of products that are closely related.
Prospect A potential customer.
Representative
A sales representative is a person who represents and sells for a company.
Retail To sell in small quantities, as in a shop, directly to the consumers.
Shopping centre
Group of shops or retail businesses developed and managed as a unit.
Telephone marketing Using the telephone to sell directly to customers.
Trade fair
An exhibition at which companies in a specific industry can show or
demonstrate their products
Viral marketing
The Internet version of word-of-mouth marketing - email messages that
customers pass on to friends.
Wholesale
To sell goods and services to those buying for resale (e.g. a shop)
or for business use.
