Sunday, 25 January 2009

Library and subject-based resources for your subject


This activity was very useful because I found very nice website related to my subject.Also we can find a lot of article that can be very useful for me.
BIZ/ED is very useful website for find out the articles related to our subjects
I have found this mind map about marketing that can be very useful .


View larger version of the mind map.
  • Market Position
    • Market Niche?
    • Market Leader?
    • Market Follower?
    • Market Challenger?

  • Market Objectives
    • National Growth
    • International Growth
    • Ethical Objectives
    • Market Share
    • Consumer Focus
    • Product Focus
    • Image
    • Social Responsibility
    • Revenue Maximisation

  • Shareholder Value
  • Overcome Competitors
  • Which Segment?

    • Mass Markets
    • Multiple Segment
    • Single Segment

  • Market Segments; See also: Which Segment?

    • Age
    • Religion
    • Gender
    • Income Level
    • Lifestyle
    • Ethnic Grouping
    • Social Class
    • Registrar General's Grouping
    • Institute of Practicioners in Advertising (IPA) Grouping
    • Geographical region
    • Family Circumstances

  • Behaviouristic
  • Market Structure

    • Highly Competitive?
    • Imperfect Competition?
    • Oligopoly?
    • Duopoly?
    • Monopoly?

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