
This activity was very useful because I found very nice website related to my subject.Also we can find a lot of article that can be very useful for me.
BIZ/ED is very useful website for find out the articles related to our subjects
I have found this mind map about marketing that can be very useful .
View larger version of the mind map.
- Market Position
- Market Niche?
- Market Leader?
- Market Follower?
- Market Challenger?
- Market Objectives
- National Growth
- International Growth
- Ethical Objectives
- Market Share
- Consumer Focus
- Product Focus
- Image
- Social Responsibility
- Revenue Maximisation
- Shareholder Value
- Overcome Competitors
- Which Segment?
- Mass Markets
- Multiple Segment
- Single Segment
- Market Segments; See also: Which Segment?
- Age
- Religion
- Gender
- Income Level
- Lifestyle
- Ethnic Grouping
- Social Class
- Registrar General's Grouping
- Institute of Practicioners in Advertising (IPA) Grouping
- Geographical region
- Family Circumstances
- Behaviouristic
- Market Structure
- Highly Competitive?
- Imperfect Competition?
- Oligopoly?
- Duopoly?
- Monopoly?
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