Library resources for Globalisation research

I searched about Globalisation in the Internet and library and I can suggest this books and article about that.

Metranet

1-Measuring globalisation : activities of multinationals. Volume I, Manufacturing = Mesurer la mondialisation : activités des multinationales. Volume I, Secteur manufacturier
2-Globalisation and child welfare : some lessons from a cross-national study of children in out-of-home care / June Thoburn
3-Globalisation and industrial relations: information and consultation rights in some chemical TNCs / [by] Salvo Leonardi... [et al.]
4-Globalisation and business ethics / edited by Karl Homann, Peter Koslowski, Christoph Luetge
5-Globalisation and labour rights : the conflict between core labour rights and international economic law / Christine Kaufmann
6-The globalisation of executives and economics : lessons from Thailand / edited by John Walsh

Internet

advantages and disadvantages of globalisation

1-http://en.wikipedia.org/wiki/Globalization
2-http://www.guardian.co.uk/world/2002/oct/31/globalisation.simonjeffery
3-http://news.bbc.co.uk/1/hi/in_depth/business/2007/globalisation/default.stm
4-http://www.buzzle.com/articles/advantages-of-globalization.html
5-http://www.darkseptemberrain.com/ideas/advantages.htm

Overview of your subject area

Why is marketing important?
Marketing is important in building customer relationships as well as creating product awareness. Without an effective marketing strategy you stand to not gain customers or lose customers which equates to revenue loss and no growth. For a company to grow, marketing is the vehicle.
(Wiki Answers)

What is the most controversial issues are currently in marketing area?
Food and Beverage Marketing to Children and Youth

How marketing will develop over the next few years?
1-Global advertising expenditure will increase during the next few years
2- Jump in “New Media” Spending Expected Over the Next few Years
3- E-marketing increase sharply in next few years

Useful websites and books about marketing?

Website:
Web Resources for Marketing, Advertising and Public Relations

Books
International Marketing
1. Kotabe and Helson (2000) Global Marketing Management, Wiley.

2. Hollensen, S (2004) Global Marketing; Prentice Hall Europe.

Marketing Strategy

Indicative:
Bourgeois, L.J. III (1984) Strategic Management and Determinism, Academy of Management Review, Vol.9,No.4, pp.586-596.
Combe, I. A. (1999) Multiple Strategy Paradigms: An Integrational Framework, Journal of Marketing Management, 15, pp.341-359.
Marketing Communications
Key Text

de Pelsmacker, P., Geuens, M.& Van den Bergh, J., Marketing Communications, 2nd ed., Pearson, 2003
Brand Equity
The required book is:
Aaker, D Building Strong Brands, (see BSB on reading schedule) On order from Blackwell's Holloway Road.
Buyer Behaviour
1. Peter,J. and Olson,J. (2002) Consumer Behaviour and Marketing Strategy; 6th Ed., McGraw Hill.

2. Schiffman, L.G. and Kanuk,L.L. (2004) Consumer Bahaviour, International Edition, Prentice Hall 8th Ed.

Library and subject-based resources for your subject

This activity was very useful because I found very nice website related to my subject.Also we can find a lot of article that can be very useful for me.
BIZ/ED is very useful website for find out the articles related to our subjects
I have found this mind map about marketing that can be very useful .

View larger version of the mind map.

• Market Position
  • Market Niche?
  • Market Leader?
  • Market Follower?
  • Market Challenger?
    
    
• Market Objectives
  • National Growth
  • International Growth
  • Ethical Objectives
  • Market Share
  • Consumer Focus
  • Product Focus
  • Image
  • Social Responsibility
  • Revenue Maximisation
    
    
• Shareholder Value
• Overcome Competitors
• Which Segment?
  
  
  • Mass Markets
  • Multiple Segment
  • Single Segment
    
    
• Market Segments; See also: Which Segment?
  
  
  • Age
  • Religion
  • Gender
  • Income Level
  • Lifestyle
  • Ethnic Grouping
  • Social Class
  • Registrar General's Grouping
  • Institute of Practicioners in Advertising (IPA) Grouping
  • Geographical region
  • Family Circumstances
    
    
• Behaviouristic
• Market Structure
  
  
  • Highly Competitive?
  • Imperfect Competition?
  • Oligopoly?
  • Duopoly?
  • Monopoly?

subject exam paper search

This activity was very useful for me becaouse I could find out how will be the exam for my degree course.
I love that.Also I searched marketing strategy exam and found it.

MARKETING STRATEGY

EXAMINATION QUESTION PAPER - SEMESTER 2, 2007/8

ANSWER TWO QUESTIONS ONLY

1. Discuss the functional perspective of strategy and its use in the
measurement of service quality. Highlight some of the advantages and
disadvantages of this approach to management (50% of marks)

2. Discuss differentiation in a hyper-competitive world and outline any
perspectives of strategy and associated management tools that that may
help in creating differentiation. (50% of marks)

3. You work for Sony Corp., and the CEO has asked for your views on
how the company so badly missed out on the market for digital music,
and how Apple did so well. You have no time to conduct market
research, so you have to fall back on the theoretical knowledge you
have acquired in studying Marketing Strategy. What memo would you
send him, knowing that it's likely to go to the board of directors, all of
whom have studied strategy, though perhaps many years ago? (50% of
marks)

4. Exploiting the experience curve can eliminate competitors from a
market. Explain . (50% of marks)

5. Discuss analysis of competition and the tools that you would use in this
analysis. Use a tool that you have discussed (implement it as a
consultant would) for a company that you know well. (50% of marks)

6. "The challenge in building learning organizations is fighting the
bureaucratization that often replaces experimentation with control and
routine." So says Hurley (2002) in his article 1 "Putting people back
into organizational learning". In a time when marketing budgets are
coming under pressure, make a case to your company's finance director
why your programme of ongoing research, with its interactive user
zone on your website and quarterly focus groups, should be kept in
place. (50% of marks)

Library resources for language learning

I went to library and I suggest some books for students that I think they are very useful also we can something to do for improve our English.

Listening

1- Listen to BBC4
2- Listen to academic business lecture in Internet

Speaking

1- Conversation class
2- More speak to English people
3- Listen to “Follow me” CD from BBC and practice

Reading

1- Read some books about Academic and business vocabulary such as : “Business vocabulary in use” and “Business English verb” and …
2- Read some business academic essay

Writing

1- Try to Write business essay
2- Try to learn more academic and business English word and use it in writing

Grammar

1- Read" Grammar in use" and have exercise there

Listening

we listened to an interview with CH Tung, which can be found here.

We used this to think about what had happened in our own countries in 2008 and what we predict might happen for the future.

Summary of what Tung believes are the main challenges facing the world in 2009 and what we can do to solve these.

Ch Tung consider that cross-border terror and nuclear propagation issues are major challenges in 2009.Also,they suppose we need to put aside the cold-war mentality and prepared and keen to contribute a enormous effort for resolve them.

Master of Marketing

Aims of the course

The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations.

Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies.

The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.

Course structure

When taken full-time, this is a one year course. Entry can be either in the first or second semester.

There are four core modules:

• International Marketing
• Marketing Communications
• Marketing Research
• Marketing Strategy

Optional modules include:

• Consumer Behaviour
• Contemporary Issues in Marketing
• Service Sector Marketing
• Brands

Bibliography

International Marketing
1. Kotabe and Helson (2000) Global Marketing Management, Wiley.

2. Hollensen, S (2004) Global Marketing; Prentice Hall Europe.

Marketing Strategy

Indicative:
Bourgeois, L.J. III (1984) Strategic Management and Determinism, Academy of Management Review, Vol.9,No.4, pp.586-596.
Combe, I. A. (1999) Multiple Strategy Paradigms: An Integrational Framework, Journal of Marketing Management, 15, pp.341-359.

Marketing Communications

Key Text

de Pelsmacker, P., Geuens, M.& Van den Bergh, J., Marketing Communications, 2nd ed., Pearson, 2003

Brand Equity

The required book is:
Aaker, D Building Strong Brands, (see BSB on reading schedule) On order from Blackwell's Holloway Road.

Buyer Behaviour

1. Peter,J. and Olson,J. (2002) Consumer Behaviour and Marketing Strategy; 6th Ed., McGraw Hill.

2. Schiffman, L.G. and Kanuk,L.L. (2004) Consumer Bahaviour, International Edition, Prentice Hall 8th Ed.