Library and subject-based resources for your subject

This activity was very useful because I found very nice website related to my subject.Also we can find a lot of article that can be very useful for me.
BIZ/ED is very useful website for find out the articles related to our subjects
I have found this mind map about marketing that can be very useful .

View larger version of the mind map.

• Market Position
  • Market Niche?
  • Market Leader?
  • Market Follower?
  • Market Challenger?
    
    
• Market Objectives
  • National Growth
  • International Growth
  • Ethical Objectives
  • Market Share
  • Consumer Focus
  • Product Focus
  • Image
  • Social Responsibility
  • Revenue Maximisation
    
    
• Shareholder Value
• Overcome Competitors
• Which Segment?
  
  
  • Mass Markets
  • Multiple Segment
  • Single Segment
    
    
• Market Segments; See also: Which Segment?
  
  
  • Age
  • Religion
  • Gender
  • Income Level
  • Lifestyle
  • Ethnic Grouping
  • Social Class
  • Registrar General's Grouping
  • Institute of Practicioners in Advertising (IPA) Grouping
  • Geographical region
  • Family Circumstances
    
    
• Behaviouristic
• Market Structure
  
  
  • Highly Competitive?
  • Imperfect Competition?
  • Oligopoly?
  • Duopoly?
  • Monopoly?

subject exam paper search

This activity was very useful for me becaouse I could find out how will be the exam for my degree course.
I love that.Also I searched marketing strategy exam and found it.

MARKETING STRATEGY

EXAMINATION QUESTION PAPER - SEMESTER 2, 2007/8

ANSWER TWO QUESTIONS ONLY

1. Discuss the functional perspective of strategy and its use in the
measurement of service quality. Highlight some of the advantages and
disadvantages of this approach to management (50% of marks)

2. Discuss differentiation in a hyper-competitive world and outline any
perspectives of strategy and associated management tools that that may
help in creating differentiation. (50% of marks)

3. You work for Sony Corp., and the CEO has asked for your views on
how the company so badly missed out on the market for digital music,
and how Apple did so well. You have no time to conduct market
research, so you have to fall back on the theoretical knowledge you
have acquired in studying Marketing Strategy. What memo would you
send him, knowing that it's likely to go to the board of directors, all of
whom have studied strategy, though perhaps many years ago? (50% of
marks)

4. Exploiting the experience curve can eliminate competitors from a
market. Explain . (50% of marks)

5. Discuss analysis of competition and the tools that you would use in this
analysis. Use a tool that you have discussed (implement it as a
consultant would) for a company that you know well. (50% of marks)

6. "The challenge in building learning organizations is fighting the
bureaucratization that often replaces experimentation with control and
routine." So says Hurley (2002) in his article 1 "Putting people back
into organizational learning". In a time when marketing budgets are
coming under pressure, make a case to your company's finance director
why your programme of ongoing research, with its interactive user
zone on your website and quarterly focus groups, should be kept in
place. (50% of marks)

Library resources for language learning

I went to library and I suggest some books for students that I think they are very useful also we can something to do for improve our English.

Listening

1- Listen to BBC4
2- Listen to academic business lecture in Internet

Speaking

1- Conversation class
2- More speak to English people
3- Listen to “Follow me” CD from BBC and practice

Reading

1- Read some books about Academic and business vocabulary such as : “Business vocabulary in use” and “Business English verb” and …
2- Read some business academic essay

Writing

1- Try to Write business essay
2- Try to learn more academic and business English word and use it in writing

Grammar

1- Read" Grammar in use" and have exercise there

Listening

we listened to an interview with CH Tung, which can be found here.

We used this to think about what had happened in our own countries in 2008 and what we predict might happen for the future.

Summary of what Tung believes are the main challenges facing the world in 2009 and what we can do to solve these.

Ch Tung consider that cross-border terror and nuclear propagation issues are major challenges in 2009.Also,they suppose we need to put aside the cold-war mentality and prepared and keen to contribute a enormous effort for resolve them.

Master of Marketing

Aims of the course

The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations.

Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies.

The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.

Course structure

When taken full-time, this is a one year course. Entry can be either in the first or second semester.

There are four core modules:

• International Marketing
• Marketing Communications
• Marketing Research
• Marketing Strategy

Optional modules include:

• Consumer Behaviour
• Contemporary Issues in Marketing
• Service Sector Marketing
• Brands

Bibliography

International Marketing
1. Kotabe and Helson (2000) Global Marketing Management, Wiley.

2. Hollensen, S (2004) Global Marketing; Prentice Hall Europe.

Marketing Strategy

Indicative:
Bourgeois, L.J. III (1984) Strategic Management and Determinism, Academy of Management Review, Vol.9,No.4, pp.586-596.
Combe, I. A. (1999) Multiple Strategy Paradigms: An Integrational Framework, Journal of Marketing Management, 15, pp.341-359.

Marketing Communications

Key Text

de Pelsmacker, P., Geuens, M.& Van den Bergh, J., Marketing Communications, 2nd ed., Pearson, 2003

Brand Equity

The required book is:
Aaker, D Building Strong Brands, (see BSB on reading schedule) On order from Blackwell's Holloway Road.

Buyer Behaviour

1. Peter,J. and Olson,J. (2002) Consumer Behaviour and Marketing Strategy; 6th Ed., McGraw Hill.

2. Schiffman, L.G. and Kanuk,L.L. (2004) Consumer Bahaviour, International Edition, Prentice Hall 8th Ed.

surveillance society

Introduction

In recent years, there has been an increasing use of science and technology to fight crime in all over the world. Many countries has been using several type of method to protect the crime such as; Monitoring, Database (Including DNA databases), Biometrics, Fingerprint. This skill is modifying itself day after day by science and technology. Ours everyday life is covered with observation encounters such as CCTV, security tags, DNA records etc. It’s mean we live in a surveillance society. Technology is central to surveillance. Surveillance is a key feature of modern life, upon which we depend.

Recently there is a strong argue that how much we need a surveillance society? Some people think for safety society we need it and most government believe that they should use surveillance society more and more. It is widely believed that modern equipment has a massive effect to recognize the victims.

On the other hand, some people consider that that is conflicting with freedom .It means the death of democracy and freedom. Many people are really not convenient with the fact that they are filmed constantly wherever they go, whatever they do. Many people argue that the surveillance tools are a threat to our personal freedom. Also recent research has suggested that this careful and close observation technology moreover could damage individual privacy.(Foster,2007)
On one side, some have argued that life would be more inconvenient and less secure while aware of being tracked and monitored at all times with new and improved over protectionist system.(Weber,2008)

Can it be argued that technology will keep society safe and stable?
Do you feel more safety in the surveillance society?

This essay will try giving an overview of the advantages and disadvantages of a surveillance society.

Paragraph 1:

the main advantage of a surveillance society (it has helped in major crime investigations, including murder and terrorist cases, help police to catch criminal more quickly)

Paragraph 2:

The second advantage of a surveillance society (Reducing crime and making the fear of crime diminish to almost nothing People feel free from worry knowing that there is a camera to prevent muggers.)

Paragraph 3:

On the other hand, in the surveillance society, we will feel not very comfortable. We must pay more attention on our behavior. Some people believe that they are tracked by someone, if they find a camera is looking at them. A number of people agree that surveillance has interrupted their normal life in the society. For instance, there are up to 4.2m CCTV cameras in Britain (1) - about one for every 14 people (2). A person could be caught on CCTV cameras 300 times in a day (3).In addition, It predicts that by 2016 shoppers could be scanned as they enter stores, schools could bring in cards allowing parents to monitor what their children eat, and jobs may be refused to applicants who are seen as a health risk(5).

Paragraph 4:

Second disadvantages of a surveillance society (spend too much money however low result. for example Billions of pounds spent on Britain’s 4.2 million closed-circuit television cameras although only 3 per cent of street robberies in London were solved using CCTV(4) )

Conclusion:

The argument of both side are strong (We need to be a balance between surveillance society and respecting the citizen's rights and personal privacy.)

Reference:

1- BBC
http://news.bbc.co.uk/1/hi/uk/6108496.stm
Accessed 2 November 2006

2- Daily mail
http://www.dailymail.co.uk/news/article-564240/Billions-spent-CCTV-failed-cut-crime-led-utter-fiasco-says-Scotland-Yard-surveillance-chief.html
Accessed 6 May 2008.

3- BBC
http://news.bbc.co.uk/1/hi/uk/6108496.stm
Accessed 2 November 2006

4- Times online
http://www.timesonline.co.uk/tol/news/uk/crime/article3877670.ece
Accessed 6 May 2008.

5- BBC
http://news.bbc.co.uk/1/hi/uk/6108496.stm
Accessed 2 November 2006

Speaking

We had a conversation class last week. The subject was "censorship"
We watched a music video from Katy Perry and we discussed about this music and censorship.




Do I need a censorship?
Do we agree or not?
Who's responsible about that?